You’ll also learn the roles and responsibilities of a UX designer, how to confidently talk about UX and practical methods that you can apply to your work immediately. In this course, you will gain an introduction to the breadth of UX design and understand why it matters. When you work with user experience, it’s crucial to understand what those areas are so that you know how best to apply the tools available to you. Don Norman, pioneer and inventor of the term “user experience,” in an interview with NNGroupĪs indicated by Don Norman, User Experience is an umbrella term that covers several areas. No! It’s everything - it’s the way you experience the world, it’s the way you experience your life, it’s the way you experience the service. “ is used by people to say, ‘I’m a user experience designer, I design websites,’ or ‘I design apps.’ and they think the experience is that simple device, the website, or the app, or who knows what. In fact, most practicing UX designers struggle to explain what they do! If you’ve heard the term user experience design and been overwhelmed by all the jargon, then you’re not alone. Take a deep dive into Information Architecture with The guidebook to information architecture, Information Architecture, 4th Edition: īetter understand the practice of information architecture in relation to UX design:įor principles and the importance of IA in UX design, read this article: Learn how to conduct effective cart sorts in this Master Class: Learn More About Information ArchitectureĬard sorting is one of the most popular methods to understand how users classify information. Good IA serves as the foundation of effective user experience design. Information architecture should be a holistic process, so when a new product or service is being designed, it’s important to start with IA. The business goals of the website, app, or organizationĪn information architect’s deliverables typically include: Once you understand how a user behaves and seeks information, you can design a successful sitemap (like the one shown below), website navigation, user flows and so on.Ī bookstore’s sitemap © Visual Paradigm, Fair Useĭesigners need to understand the following when designing websites and applications: A methodical and comprehensive approach to structuring information is needed to make it findable and understandable irrespective of the context, channel, or medium employed by the user. IA and UX designĪs with all aspects of UX design, information architecture starts with understanding people-namely, their reasons to use a product or service. Good information architecture is informed by all three areas, all of which are in flux depending on the information environment. Users comprise the audience, tasks, needs, experiences and how they seek information. Content consists of the document or data types, content objects, volume and existing structures. “The three circles illustrate the interdependent nature of users, content, and context within a complex, adaptive information ecology.”Ĭontext relates to business goals, funding, culture, technology, politics, resources and constraints. The Venn diagram above illustrates the nature of these relationships. In the book Information Architecture for the World Wide Web, Louis Rosenfeld, Peter Morville, and Jorge Arango describe the concept of “information ecology” which comprises users, content, and context “to address the complex dependencies” that exist “in information environments”. © Interaction Design Foundation CC BY-NC-SA 3.0 Good IA is informed by content, context and users. We can arrange this language so that it works together to facilitate understanding. Language in this instance means visual elements, labels, descriptions, menus, content. These places or information environments can be arranged for optimal findability and understandability. People perceive information, products and services as places made of language. Information architecture operates from two perspectives: For instance, in a natural history museum, you will find fossils from the Jurassic period exhibited together, just as your favorite packet of chips will always be in the snack aisle of your supermarket. IA is used in physical spaces like museums or department stores, as well as in websites and applications. It includes searching, browsing, categorizing and presenting relevant and contextual information to help people understand their surroundings and find what they’re looking for online and in the real world. Information architecture (IA) is the discipline of making information findable and understandable.
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